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google ads : what are google ads and how do they work

what are google ads and how do they work

As long as you search for what are Google Ads, (what are google ad campaigns)

this means that you want to exploit the capabilities of the largest digital advertising network in the world to market something and make a profit through it in one of the ways.

The giant Google Ads platform is one of the most important platforms that many marketers and owners of companies and brands, whether large or emerging, rely on.

If you are one of these people and want to start your journey in the fun world of Google Ads, you are in the right place, because in this guide you will learn everything you need.

what are google ads

If you looked at the Internet a few years ago, you would see that advertising was done in a very similar way to other types of media such as television, or in fact, more like what you see in newspapers.

You would enter a site, and on some sites you would see a banner (often quite a lot and very large), which would display and advertise which company was paying for additions on your space.

But there was one problem with this type of advertising. This was not to exploit the fact that the ads were not in some newspapers, but rather were served online.

You've probably noticed a lot of things like this on the pages you've browsed. You're looking at an online store, looking for a watch, but you get a sign advertising a car.

Although you may want to buy a car later, now you are looking for a watch and it would certainly be nice if the sign advertised a watch, because you are more likely to click on it.

Well, that's also what the people at Google thought, so they came up with a great idea. This is known as Google AdSense, known as a targeted advertising program

How Google Ads Platform Works

The Google Ads platform displays ads to interested people and potential customers, based on two principles: bidding and quality. Each advertiser bids on keywords to appear in the first results in various search results, or to appear on the pages of sites or videos appropriate to him, depending on Type of advertising campaign.

In fact, you are not the only one who advertises in a specific field or about a specific product, and here comes the role of the Google Ads platform in determining what ad deserves to appear in the first results.

Each person who wants to benefit from this keyword (or video - or website) designs his own ad (text ad - image - video ad), then puts it on Google Ads and sets his own bidding amount.

Based on the above, in order for the Google Ads platform to select and arrange ads, it depends on two things:

  1. Bid value for each advertiser (Bid).
  2. The quality measure for each ad (Quality Score).

How does bidding work on the Google Ads platform?

The first factor that the Google Ads platform relies on in determining the ranking of ads is bidding, and what is meant by bidding is the maximum amount that you can pay in order to obtain the first ranking for your ad.

Suppose, for example, that you sell a “Sharp refrigerator,” and you want to place an ad on this keyword on Google, and you said that the maximum amount you will pay for each click on your ad is $2, so the amount you will bid is $2.

Since you are not the only one who is selling this product and wants to exploit the Google search engine, there will be other people bidding on the same search term, perhaps one of them will bid $3, another $1.5... and so on.

Based on this, Google will show the ad whose owners pay the most first, and then it will display the ads whose owners pay the least, each according to its own bidding amount.

What is the Quality Score and how is it used to calculate the ranking of ads?

The second factor that is used in ranking ads is the Quality Score, which is a measure that Google uses to evaluate each ad, so that it evaluates each of the following:

  • The suitability of the ad itself to the search term or the place in which the ad will be placed. For example, it is difficult to place an ad for a car on a site that talks about games.
  • The suitability of the ad's landing page.
  • The history of the advertiser’s account and the absence of any complaints or violations in his account.
  • Calculating the CTR rate, which is a measure of user interaction with the ad itself.

The value of the Quality Score is from 0 to 10. If you get a Quality Score of 10, this means that your ad and account are excellent and will often outperform anyone else in any bid.

what are the types of google ads

Types of Google ads are divided into five main types of advertising campaigns (Google Advertising Campaign), which we mention as follows:

The first type is: Search network Ads

This type is intended for text ads that appear to the user in any search engine owned by Google, such as:

  • Regular Google search.
  • Search on Google Maps.
  • Search on YouTube.

The second type: Google Display Network

This type is intended for displaying your ads on sites and places that Google either fully owns, or has partnered with their owners to place ads on.

Do you see the ads that appear to you on this page now between the lines, whether you are reading this guide using a computer or phone? These ads appear to you because zaginfotech website is affiliated with Google AdSense.

There are many sites in the world that allow advertisers to place ads on them, and this is what Google has exploited. It has built a large platform that regulates the relationship between the advertiser and the publisher, so that each of them guarantees his rights.

The third type: Google Shopping Ads

Google Shopping Ads is one of the new advertising services provided by the giant company Google within the services of its famous advertising program “Google Ads”.

This type of Google ads targets merchants, owners of electronic stores, online sales sites, and brands of all kinds, meaning that it generally targets all owners of goods and products who offer them for sale online.

Google Shopping Ads appear to browsers when searching for specific products or when shopping online. It shows the browser a list of suggested products related to the product it is searching for.

Many of us have often seen it when searching for a product and typing the product name in the Google search engine. As we mentioned, it often appears within a search query for a product on Google.

These ads are particularly effective because they display a high-quality image in the product listing, as well as the price of the product in question.Your product listings will be where searchers will look the most because these product listing ads typically show at the top of search engine listings. Even if you're looking to increase sales for your offline store, Google Shopping Ads can help.

Fourth type: Video Ads

Video ads are one of the most important and best ads that marketers rely on, as Google owns the giant YouTube site, which is the largest search engine in the world for videos.

Marketers and business owners had to use this large audience through targeted video ads.

Fifth type: Universal App

This type is intended for advertisements on the Android network, which contains millions of applications and is used by many people. You can promote your own application, or you can place some ads on specific applications or target a specific audience.

All of these places, whether owned by Google (Gmail - YouTube), or whose owners allow Google to place ads in them, such as websites, applications, and owners of various YouTube channels, enable you to get new customers through advertisements in a variety of different ways, and this is one of the most important reasons why marketers and owners Any business relies on Google Ads to promote various products and services.

What is the difference between 


CPC This symbol is an abbreviation for the term Cost-Per-Click, i.e. payment per click or (cost per click); This term is used in advertising campaigns and means payment for every click or click you get in your advertisement that you publish on your website or on Facebook. CPC ads are often text ads in the form of written posts with a specific link to be clicked, and may also appear in the form of images or videos; This type of advertising is considered one of the best types.

CPM This symbol is an abbreviation for the term Cost- Per- Thousand Impressions, or in other words Cost- Per- Mille, which means cost per thousand impressions for visitors, and it is also used in advertising campaign information. For CPM, the cost is determined according to the number of ad impressions to the target audience.